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Session Highlights

Relive the ideas that shaped the day, from neuroscience and storytelling to systems that scale creativity and drive results.
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All Recaps

Relive Sessions from Hilton, CAT, and More.

The future belongs to brands that use AI to amplify what’s human.

Top Takeaways from Modular 2025

Authenticity scales through consistency

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AI should amplify creativity, not replace it

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Smart systems are the key to scale

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Familiarity + novelty = memory

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What Attendees Are Saying

Andrea Derby

VP, Growth Marketing
UPS

"Leveraging your existing video assets to give them new life is just the beginning of what will be possible."

Marija Z.

Chief Marketing & Comms Officer
IEX

“The marketing tools have changed. The job hasn’t! It’s still about telling a great story, making people feel something, and building trust in what you stand for.”

Stephen Guild

Video Production Team Lead
SAP

"The conversations around creativity in the age of AI really stuck with me, especially the idea that technology should amplify our originality, not replace it."

Chris Copeland

Managing Director
Clubmoss

"The evening brought together science, creativity, and leadership—reminding me how storytelling shapes not just brands, but how we build trust, teach, and lead."

Kate Mandrell

President, Marketing
UPS

"Emotion, authenticity, and the right balance of familiarity and novelty drive attention and memory...it’s that 'sticky' content that truly influences behavior and drives decisions."

Sarah Smith

Marketing Manager
A M King

“Our pendulum swung from video once a week to video all of the time. We couldn’t operate without the tool.”

A Message from the Founders

From everyone at AdPipe — thank you.

Modular 2025 wasn’t just an event; it was a moment for our community to connect, think bigger, and imagine what creativity can look like when humans and technology work together.

We’re proud of what we built together and even more excited for what’s next.

- Andrew & Sam

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