From Office Move to LinkedIn Takeover in a Day.

The Spark: Making the Office Announcement Feel Like Ours

Last week, as we prepared to open the doors of our new office, we realized something: this wasn’t just a building. It was a milestone—a moment that reflects our growth, our people, our culture. We didn’t want a single corporate video or press release. We wanted something more human. More authentic. More... everyone.

So we turned to AdPipe. We asked ourselves: What if every single team member could share the excitement in their own voice, on their own terms? What if instead of one polished “official” announcement, we had dozens—each one unique, each one personal?

And so: the experiment was born.

Approach: How We Pulled It Off

Here’s how we turned that idea into reality:

Who participated: 30 employees from across departments—leadership, operations, product, marketing, sales, and more.
Tool used: AdPipe, leveraging its AI-powered video creation workflows and templates to enable quick, approachable production.
Timeline: We set it all up on Friday. Within hours, people were creating, editing, and posting.

Process

Kickoff with a Modular Library‍

Using our modular library, we dropped in office footage and reusable brand assets so everyone had the same foundation to start from.

Automated First Drafts

‍Each team member used “make me a video” to let AdPipe’s automation handle the heavy lifting—cutting, pacing, and formatting into a polished first draft in minutes.

Personalization with AI Tools‍

From there, people customized their videos: some added short intros, others used AI VO to add narration, many layered in logos or transitions, and several pulled extra shots straight from the modular library.

Polish & Publish

‍With captions, logos, and edits in place, teammates exported their videos directly from AdPipe and posted to LinkedIn under their own accounts. A shared hashtag tied the posts together into a coordinated feed takeover.

Support Along the Way‍

Support didn’t come from formal coaching—it came from camaraderie. As videos went live, teammates shared links in Slack, hyped each other up, and celebrated the creativity. That peer energy kept momentum high and encouraged even hesitant voices to join in.

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The Numbers: What We Measured + What We Got

Here are the results. These are the kinds of numbers that tell more than “we made videos”—they show what video can do when every voice is engaged.

Participation

30 team members made videos

Average Time to Create

~5 minutes per video from start to finish

Impressions

56,817 total impressions across LinkedIn posts

Engagement

1833 total likes, comments, shares

Reach / Amplification

Because each person has their own LinkedIn network, the combined reach was 45x what a single company post would typically get

Sentiment / Qualitative Feedback

Comments from peers, prospects, partners noted: “so human,” “nice to see people behind the announcement,” “you all are taking over LinkedIn today,” etc.

What Made It Work: Key Levers That Pulled Together

Beyond the numbers, what were the forces behind the success? What turned this from “nice idea” into something that felt alive? Here are the ingredients.

Ownership & Authenticity
When each person is telling the story, it stops feeling like marketing. The differences in style, tone, location—these all added realism. Someone spending time with coworkers, someone giving a quick tour, someone sitting in a quiet room— some with VO, some with logos, all unique. It all humanized the message.
Speed & Simplicity
Because we used a modular library and had shared assets ready, nobody needed to reinvent the wheel. AdPipe’s tools meant that non-video people could still create something polished without needing full production help.
Network Effect
Each team member’s LinkedIn audience is different. Their post isn’t competing with the company’s feed; it augments it. Collectively, this multiplied our visibility.
Consistency + Freedom
We balanced uniformity (key messages, visual style) with flexibility (tone, style, personality). It meant the overall announcement felt coherent and on brand, but each video had its own flavor.
Supportive Culture
Encouragement from leaders and openness around “this is new, we’ll learn” lowered friction. People who were hesitant saw others doing it, and jumped in.

The Impact: More Than Just Numbers

What stuck with us weren’t only the pretty stats. It was the further effects:

Increased internal morale: people felt like they were part of the story.
Prospect/partner conversations started referencing the office video—“I saw your post,” “congrats on the new space,” etc. It made our launch feel like something external stakeholders were invested in, not just something internal.
We got hours of content we’ll reuse: short clips, behind-the-scenes shots, personal takes that can go into newsletters, website, social posts.

Lessons Learned & Where We Go from Here

Even in something that went well, there are always takeaways.

Some videos resonated more—usually those that showed personal stories (e.g. “why I was excited to move here,” “what this new space means to me”). This suggests spotlighting more of that emotional context in future video campaigns.
A few people needed extra help or confidence; a prep session or peer-review before posting might ease that.
Timing matters: we did this on a Friday, which gave people breathing room; people saw others post first, which built momentum.

Conclusion

What started as an office move became so much more than an announcement. By giving every team member the tools to create their own video, we turned a milestone into a movement that spilled across LinkedIn, sparked conversations, and amplified our culture in real time.

This case study proves the power of scale and authenticity living side by side. With AdPipe’s automation, modular library, and AI tools, our team created dozens of unique videos in minutes, not weeks. The result was more than impressions and likes; it was proof that when you empower people to tell the story themselves, the message travels farther, hits harder, and feels unforgettable.

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