The Pulse is here. 78% of teams can’t prove AI works.

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Sneak peak

AI is everywhere in marketing. Proof isn't.

1
Using AI isn't the challenge. Proving it is.
78% of teams can't point to results, and 50% don't know where the money goes.
2
Higher AI adoption yields better results.
Teams running one or two AI use cases prove nothing. At seven or more, 43% can.
3
25% of spend runs on underperformers.
A quarter of spend went to ads 10%+ worse than the ad right beside them.

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