Future Proof your Brand with Andrew Huberman & Casey Neistat October 22 | Atlanta, GA
Join Us!
Join Us!
Digital Marketing
May 19, 2025
x
minutes
Main Takeaway: Most companies use only 5% of their video footage, leaving valuable content untapped. AdPipe’s AI-powered platform solves this by transforming your underused video content into high-impact assets that drive additional revenue, engagement, and conversions across all your marketing channels without specialized skills or massive budgets.
Let's talk about something a bit uncomfortable: that mountain of unused footage gathering digital dust at your company. We're talking about the countless hours of interviews, B-roll, and product footage you've invested real money into—but barely use.
Here's a stat that'll make you cringe—studies show companies typically use just 5% of the footage they capture. Think about it: for every hour of footage, only about 3 minutes get used.
Ouch. That's like buying a mansion and only living in the bathroom.
The hidden costs of unused footage go far beyond the initial production spend. Let’s break down what you're really losing:
Imagine your competitor adds video to their landing page and immediately sees an 80% boost in conversions. For a product priced at $100 with 1,000 monthly visitors, that's an additional $8,000 you’re leaving behind—per page, per month.
Even worse, every visitor who leaves your page because they couldn’t quickly understand your product through video (72% prefer video for learning about products) means you're not only losing the sale but also their lifetime value and potential referrals.
Meanwhile, that perfect explainer video is quietly sitting unused in some folder.
Let's talk about the "search tax" – the hours your team spends every week hunting for footage they know exists:
"Didn't we shoot something about the new feature last quarter?" "I know we have b-roll of the manufacturing process somewhere..." "Can someone find that customer testimonial from the Chicago event?"
A marketing team of five spending just 2 hours each per week searching for content wastes 520 hours per year – that's 13 weeks of full-time work! And when they can't find what they need, you end up paying to shoot the same content again. One client told us they'd reshot the same product demo three times because no one could find the original footage.
Without a system to create consistent video across channels, your audience gets brand whiplash. Your LinkedIn video looks and feels nothing like your website video, which is totally different from your email campaign.
This inconsistency doesn't just look unprofessional – it actually damages trust. Studies show that consistent brand presentation increases revenue by up to 23%. When your video presence is fragmented, you're leaving that money on the table.
Let's compare two identical campaigns – one using static images and one using video:
Every time you default to static content because "video is too hard," you're essentially paying a tax on your marketing performance. Your message reaches fewer people, converts worse, and costs you more per acquisition.
And here's the kicker – you've already paid for the footage that could fix this problem!
So why do we collectively waste so much video potential? It's not because we don't see the value in video.
The traditional video process is just plain broken. It typically looks something like this:
At the center of it all is your video footage — content you've already paid for that could be working much harder for your business. The problem isn't the content itself; it's that creating and deploying videos has been:
Your unused footage is actually modular content waiting to be activated. Instead of a single-use approach, modular video content empowers you to:
Think of modular content as your reusable building blocks—allowing you to rapidly scale video production without constant reinvestment. Or as we like to put it: "Create once, scale infinitely."
With AdPipe's AI-powered video platform, turning your dormant footage into high-impact videos for every channel becomes fast, easy, and accessible to everyone on your team.
Here's how we make video simple:
AdPipe's AI-enabled search lets you instantly find the perfect clip from your entire media library. Just type what you're looking for – a product name, a mood, an action – and watch as AdPipe serves up exactly what you need.
No more digging through endless folders or watching hours of footage. Our visual libraries let you actually see your content at a glance, so you can spot that perfect moment right away.
This is where the magic happens. Anyone on your team can create authentic, on-brand videos in minutes – seriously, minutes – not weeks.
With our user-friendly editing tools and pre-built overlays, you don't need design or video skills to create something that looks amazing. Our AI copywriter even helps with captions and text, so you're never staring at a blank screen wondering what to write.
This is where you really start seeing ROI. Create tailored videos for each channel while keeping your message consistent. Whether it's your website, social media, email campaigns, or paid ads, AdPipe helps you adapt your content for maximum impact on each platform.
That means your audience gets a consistent story no matter where they encounter your brand – crucial for building trust and driving conversions.
The old way of video production just doesn't cut it anymore. In today's digital world, you're either in the feed, or you're irrelevant. And staying relevant means creating engaging video content quickly and consistently.
By unlocking what you already have, AdPipe helps you:
One of our customers put it best: "AdPipe turned our dusty video archive into a gold mine. We're creating more content than ever, spending less time doing it, and seeing better results across all our channels."
