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Case Studies
December 15, 2025
Every December, marketing teams feel the pressure: more content to produce, less time to produce it, and expectations that keep rising across every channel.
For this year’s 12 Days of AdPipe holiday campaign, we wanted to show what’s possible when a small team is empowered with a workflow built for modern video demand and to demonstrate the true creative velocity that Authentic, on-brand AI makes achievable.
Instead of outspending, we chose to outcreate.
Instead of adding more hands, we expanded our capacity.
Instead of cutting corners, we scaled authenticity.
The outcome:
40+ published videos.
300+ personalized outreach videos (and climbing).
A tiny team operating at enterprise scale, without sacrificing soul, quality, or brand integrity.
Here’s how the campaign came together, and what any marketing team can take away from it.
Every enterprise team feels it: video demand is exploding across paid social, ABM, internal comms, events, sales outreach, and web. The pace required today far exceeds traditional creative workflows.
At the same time, AI has created both excitement and anxiety. Many tools generate synthetic, off-brand content that feels more like a shortcut than a solution.
Our goal for the campaign was simple:
Show how Authentic, on-brand AI can amplify human creativity, streamline workflows, and scale real video across every channel without adding stress or extra hours.
Not replacement.
Not automation for automation’s sake.
Just a better, more human way to move faster.
Crafted from our master library, the anchor of the campaign.
Versioned by message, audience, and platform.
One for each “Day of AdPipe,” created in minutes.
Vertical + horizontal formats, built for high engagement.
1:1 messages featuring personalized text, audio, and imagery.
Total: 350+ videos.
Created by a tiny team.
Powered by Authentic AI.
A clear demonstration that the video scaling trap can be broken.
This campaign makes one thing very clear:
The bottleneck isn’t your people. It’s your workflow.
Without Authentic AI, producing 350+ videos would require:
Realistically, this would be a 150–200 hour lift or $50,000–$100,000+ in agency costs.
With AdPipe?
We built the entire campaign in days, using footage we already had, activated through discovery, templating, and Authentic AI.
A centralized, searchable library meant instant discovery — no digging, no delays.
Brand governance lived inside the workflow. Every output stayed aligned.
One core idea became many versions across formats and channels.
With layered personalization, we produced 300+ 1:1 videos easily.
Once the workflow was set, scaling became effortless.
Across 12 days, our video-led campaign delivered:
High-quality assets tailored for each channel.
Powered by faster turnaround and daily storytelling.
Driven by instantly versioned landing page videos.
And the key insight:
Scaling video isn’t a people problem; it’s a workflow problem.
When creatives and marketers operate in sync with Authentic AI, teams move faster, and storytelling stays deeply genuine.
Teams often fall into the “video scaling trap”; forced to choose between volume, quality, and personalization. Traditional workflows leave no way to achieve all three.
This campaign proves you can have all three when your team uses a system that helps you:
It’s not about working harder.
It’s about working with a system built for today’s creative demands.
The 12 Days of AdPipe wasn’t just a holiday series; it was a real-world demonstration of how video can scale when creativity is supported, not replaced.
350+ videos.
30,000+ impressions.
400+ landing page visits.
Zero burnout.
All human.
Enterprise brands no longer have to choose between quality, quantity, and personalization.
When AI amplifies human creativity, authenticity scales.
And when authenticity scales, your brand Outcreates.
Create at scale without losing soul.
Ready to see how fast your team can move?
Book a demo
December 11, 2025
December 4, 2025
