300 Personalized Videos, 2 Hours, Zero Cost: An ABM Masterclass

“What if we did 1:1 personalized videos for our outreach?”

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Challenge accepted.

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That was the spark that kicked off one of the boldest campaigns we’ve ever run at AdPipe. In the run-up to our Modular event on October 22, one ambitious pipette (that’s how we refer to our teammates) set out to create 300 personalized invitation videos, one for every high-value prospect on our list.

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The twist? He did it in just under two hours, with no editing experience, and without spending a single dollar on new production. All made possible by AdPipe’s AI and modular content production.

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Here’s how it happened and why it worked.

Why Personalization Was the Only Way Forward

In great marketing, the best content feels like it’s speaking directly to you. We decided to take that idea literally.

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With Modular shaping up to be the biggest campaign in our company’s history, our outreach had to reflect the scale, ambition, and creativity of the event itself.

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Our audience of senior brand, marketing, and creative leaders is used to seeing polished work. They can spot “generic” a mile away. So we built something impossible to ignore:

300 personalized video invitations
Delivered in sleek video boxes right to their desks
Each one addressing the recipient by name in the opening moments

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Imagine opening up a beautifully designed box and instantly hearing a personalized video addressing you by name. Talk about a first impression.

Behind the Scenes: Creating 300 Personalized Videos in Under 2 Hours

Without AdPipe, this would have been a budget- and time-busting project. But with the right workflow, it became a fast, scalable win. Here’s the breakdown:

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Sourced the video boxes

We ordered our display boxes from Video Brochures Direct.

Storyboarded the message

A quick outline kept production tight and consistent across every version.

Pulled existing footage into AdPipe

Our footage library is fully searchable in AdPipe, so finding the right clips took minutes, not days.

Wrote the voiceover script

Short, to the point, and designed for personalization.

Generated AI voiceovers

With AdPipe’s AI voiceover tool, we recorded the script and swapped in each recipient’s name for a truly personal greeting.

Exported and prepped each video

In a couple of clicks, each version was downloaded and ready to go.

Loaded videos onto the boxes

Just drag, drop, and done.

Shipped using Shippo

Labels printed, boxes sent, and 300 high-impact packages hit the mail.

The Impact: Scalable Personalization That Actually Resonated

Could we have done this without AdPipe? Technically, yes. Realistically, no. The cost and time would have killed the project before it started.

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Here’s what we achieved:

$0 in new production costs, since all clips came from our existing library
300 unique videos created in under two hours
Overwhelming recipient reaction, since hearing your name in a custom video leaves a lasting impression

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The full impact on Modular attendance is still being measured, but early responses suggest we’ve set a new bar for personalized outreach in our space.

What Marketers Can Learn About Scaling Personalization with AI

Marketers today are balancing endless content demands across multiple personas, regions, channels, and formats while racing against limited resources.

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The bottleneck isn’t creativity. It’s capacity:

Not enough time
Not enough hands
Not enough accessible footage

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AdPipe removes those limits by activating dormant footage, enabling creative teams to:

Work 90% faster
Scale output 10x+
Create personalization at any scale

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With the right system, your content potential becomes endless.

See What’s Next in AI-Powered Storytelling at Modular

If you want to see how AI can uplift creatives and tear down the barriers of localization and personalization, join us at Modular, an evening for marketers, creatives, and brand builders navigating the future of storytelling in the age of AI.