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Case Studies
November 4, 2025
The “one-and-done” video playbook is over. Today’s audiences expect content that feels personal—like it was created just for them.
UPS embraced the challenge. With multiple distinct customer archetypes to engage, they explored how to create personalized video content at scale.
UPS saw a chance to do more with their existing resources. Leaning on smarter systems to unlock:
Efficiency and logistics mastery are in UPS's DNA. They applied that same thinking to video, reimagining video as a system rather than a series of one-offs.
Over 12 weeks, UPS built a centralized video library and a set of reusable templates that gave teams the ability to create personalized video quickly. All powered by Authentic AI that helped them scale their message, voice, and content while maintaining brand compliance.
Once established, this system empowered UPS to create video up to 90% faster at lower costs compared to leveraging external agencies—which made the entire project possible.
The results speak for themselves:
“UPSers” can now create brand-compliant, go-to-market video in minutes with limited to no video editing experience through intelligent use of existing footage.
This type of video would have previously required a specialized outside vendor, taken weeks to complete, and significantly reduced the feasibility to incorporate video in the strategy.
“At UPS, just as inventory optimization unlocks hidden value across our supply chain, video multiplication unlocks hidden value across customer relationships. We’ve been able to maximize the impact of our best content—personalizing at scale while our creative team stays focused on breakthrough storytelling.”
— Kate Mandrell, President of Marketing, Product & Revenue Enablement, UPS
The UPS story illustrates how enterprises can reframe the role of video. By moving from one-off campaigns to a system-based approach, personalization shifts from being blocked by costs to an attainable strategic advantage.
The takeaway is clear: scale doesn’t have to come at the expense of customization. When video is treated as an adaptable system, every investment can work harder, reach further, and connect more personally with the audiences that matter most.
UPS’s transformation shows what’s possible when creativity meets systems thinking. By adopting a modular approach to video, their team turned one campaign into hundreds of personalized assets; each aligned, authentic, and performance-driven. What once took weeks now takes hours, and every video feels tailored to the viewer without breaking budgets or burning out teams.
This isn’t just a win for efficiency, it’s proof that personalization at scale doesn’t require compromise. With the right framework, brands like UPS are proving that when technology amplifies authenticity, video becomes a true growth engine.
November 13, 2025
