Digital Marketing
August 20, 2026
Estimated Read Time: 4 minutes
Modular is back. October 7th. The Eastern, ATL. Request your invitation.
Most performance marketers have lived some version of the same frustration. The media side of the business has gotten precise. Targeting, bidding, attribution, all of it measured down to the decimal. Creative is still mostly a gut call. You know an ad won. You rarely know why, and by the time you find out, the budget's already spent.
That gap between performance and creative is exactly what Modular is built around. Not as a panel topic. As the actual premise of the day.
The teams closing that gap aren't treating creative and performance as two departments with a handoff between them. They're watching the same data, building a shared point of view on what's actually working, and turning that into better briefs before the next dollar goes out the door. That's rare. Most rooms are still trying to get there. Modular is where the people already doing it, and the people who want to, end up in the same room.
Modular's own framing says it plainly: if you're the one explaining why the budget worked or didn't, this room is for you.
That's a performance marketer's job description as much as anyone's. You're the one leadership asks when spend is up and results aren't. You're the one who has to turn "the campaign underperformed" into an actual answer. Modular is built around giving you a sharper way to get to that answer, and a room full of people wrestling with the exact same question.
Modular runs as a single, full day in Atlanta on October 7th, at The Eastern. Here's the shape of it:
Registration is complimentary, and dinner and drinks are included. For anyone traveling in, there's a hotel block at the Omni Atlanta Hotel at Centennial Park, with a booking deadline of September 15th.
Modular 2025 sold out. Over 200 brand leaders and creators filled the room around one idea: AI should amplify creativity, not replace it.
The lineup included Andrew Huberman and Casey Neistat on the intersection of science and storytelling, UPS on personalizing content at scale with AI, Hilton on turning perfect shots into powerful moments, and Caterpillar on democratizing video production across a global enterprise. Attendees left talking about the same throughline: AI should amplify what's human, not replace it.
Here's how a few of them put it afterward. Andrea Derby, VP of Growth Marketing at UPS: "Leveraging your existing video assets to give them new life is just the beginning of what will be possible." Stephen Guild, Video Production Team Lead at SAP: "The conversations around creativity in the age of AI really stuck with me, especially the idea that technology should amplify our originality, not replace it."
That's the bar Modular 2026 is set against.
Revisit the Modular 2025 recap.
A lot of marketing events are built around vendors talking at an audience. Modular is built around the opposite: a room of growth marketers and budget owners who are already living the exact problem the day is about, sitting across a dinner table from each other instead of a booth.
If you've ever sat in a budget review without a real answer for why creative won or lost, this is the room built for that exact moment. Come for the sessions. Stay for a dinner table full of people who've been asked the same question you have.
Modular is back. October 7th. The Eastern, ATL.
Request your invitation.
August 20, 2026
April 15, 2026
