Future Proof your Brand with Andrew Huberman & Casey Neistat October 22 | Atlanta, GA
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Digital Marketing
June 12, 2025
x
minutes
Main Takeaway: Personalized video content can increase engagement by 35% and conversion rates by 19%, but traditional video production makes personalization nearly impossible to scale. AdPipe's modular content approach lets you create tailored videos for every target account, industry, and campaign objective, turning your existing footage into a personalization powerhouse.
Picture this: Your ideal prospect just scrolled past your latest video without even pausing. Why? Because in the three seconds they glanced at it, nothing screamed "this is for you."
Your prospects aren't just busy—they're overwhelmed. The average buyer wades through 70+ pieces of content before making a decision, and here's the brutal truth: 90% of it feels copy-pasted from a template. Generic headlines. Stock footage. Messages that could apply to literally any company in any industry.
Meanwhile, the clock is ticking. Your competition is flooding the same inboxes with the same vanilla approach, and everyone's fighting for attention with content that says nothing to no one.
Here's what we know for certain: personalization isn't just nice to have anymore—it's make or break. Companies that nail personalized marketing see 19% higher sales and 35% better engagement rates. When you speak directly to someone's world—their industry headaches, their specific role, their actual challenges—you don't just get noticed, you get remembered.
But here's where it gets tricky. Creating personalized content at scale has always felt impossible, especially when it comes to video.
Video is the most engaging content format available. Landing pages with video see 80% higher conversion rates, and 72% of customers prefer learning about products through video rather than text. When you add personalization to that mix, the results are even better.
Targeted campaigns that include personalized video see 2x higher response rates compared to generic outreach. Prospects spend 5x longer engaging with personalized video content, and 89% say personalized videos influence their buying decisions.
The problem? Traditional video production treats each piece of content like a one-off project. You script it, shoot it, edit it, and deploy it—once. Creating multiple versions for different audiences means starting from scratch every time, which is why most teams stick to one-size-fits-all approaches.
Think about how you'd build with LEGO blocks. You don't create entirely new pieces for every project—you use the same core components in different combinations to build exactly what you need.
That's the power of modular content. Instead of treating video as a single, unchangeable asset, you break it down into reusable components: product demos, customer testimonials, company overviews, and industry-specific examples. From there, you can mix and match these elements to create targeted content for any audience.
With AdPipe, this modular approach becomes seamless. Your existing video library becomes a toolkit of personalization components, ready to be discovered, combined, and customized in minutes.
Let's say you're targeting three different industries: manufacturing, healthcare, and retail. Instead of creating three completely separate videos (which would take weeks and cost thousands), you create one strong video template and swap in industry-specific footage and messaging.
Here's what this looks like:
Manufacturing prospects see footage of your product working in industrial settings, with testimonials from plant managers talking about efficiency gains and ROI.
Healthcare prospects get the same core product message, but with hospital environments, compliance-focused messaging, and testimonials from healthcare IT leaders.
Retail prospects see your solution in action at retail locations, with case studies about customer experience improvements and seasonal scalability.
Same core value proposition, but each audience sees themselves in your story. What happens? 45% higher click-through rates and 60% more meeting requests compared to generic outreach.
The real power of modular content isn't just swapping out big chunks—it's in the small, targeted touches that make prospects stop and pay attention.
With AdPipe's AI-powered tools, you can quickly customize:
These micro-personalizations take minutes to create but have a huge impact. When a prospect sees industry specific footage in your video or hears you address their specific pain points, they know this isn't just another mass campaign.
The best part about modular content is that you probably already have most of the pieces you need. At the center of it all is your video footage—customer interviews, product demos, team introductions, and company overviews.
Start by thinking about your content in layers:
Foundation Layer: Your core value proposition and product benefits that apply to every audience.
Industry Layer: Specific use cases, testimonials, and examples that resonate with different verticals.
Persona Layer: Role-specific messaging for decision-makers, end-users, and influencers.
Campaign Layer: Tactical elements tied to specific offers, events, or seasonal initiatives.
With these layers defined, you can create targeted videos by combining the right elements for each audience. One piece of customer footage might appear in manufacturing-focused videos, healthcare campaigns, and retail outreach—but always in the right context.
The old way of video marketing treated personalization as a nice-to-have luxury. You'd create one video, hope it resonated broadly, and call it a day. But in today's competitive landscape, generic content gets ignored.
The new era of video is about meeting prospects where they are with content that speaks directly to their world. Modular content makes this possible without breaking your budget or overwhelming your team.
When you can create a dozen personalized videos in the time it used to take to make one generic piece, everything changes. Your campaigns become more relevant, your prospects become more engaged, and your pipeline becomes more predictable.
Video-first marketing drives more revenue and engagement online, but only when it connects with your audience on a personal level. With AdPipe's modular approach, you can turn your existing footage into a personalization engine that works as hard as your sales team.
Stop settling for one-size-fits-all content. Start building relationships with video that speaks directly to each prospect's world, industry, and challenges. Because in a digital world where everyone's fighting for attention, the brands that win are the ones that make it personal.
